Creatives & talent
Charm La’Donna
A portfolio worthy of the world’s biggest stages.
Digital home for the choreographer behind Bad Bunny’s Super Bowl LX Halftime Show, Kendrick Lamar’s Grand National Tour, Beyoncé’s Cowboy Carter, and Dua Lipa’s Radical Optimism world tour.
Super Bowl LX
Halftime choreography
170+
Credits archived
100%
Custom — no templates
Challenge
Charm La’Donna is one of the most sought-after choreographers alive — Super Bowl halftimes, Grammy stages, stadium tours with the biggest artists on earth. Her site couldn’t read like a template portfolio. It needed the same editorial confidence, restraint, and presence she brings to global performances.
Approach
We built an image-led experience around movement: a cinematic hero reel, a scroll-driven work gallery, and polished sheet modals for About, Credits, and Contact. Every screen was designed to feel intentional — fast on mobile for press and industry traffic, polished on desktop for collaborators and booking inquiries.
Outcome
A live portfolio that holds its own alongside the scale of her work — press-ready credits, a booking path that feels premium, and a visual identity distinct from any single tour or campaign.
Visual breakdown
Built for an artist at global scale.
Every surface was designed around Charm’s work — not around web conventions. The site leads with movement, keeps chrome minimal, and puts decades of choreography one tap away.
Desktop — scroll-responsive hero reel
01
Cinematic hero
A full-bleed performance reel anchors the experience — responsive, scroll-aware, and designed to feel like opening night, not a stock video background.
Desktop — editorial project grid
02
Work gallery
An image-led project grid puts Rosalía, Kendrick Lamar, Dua Lipa, Beyoncé, and more front and center — each card linking directly to the music video or performance.
Desktop — About sheet
03
About modal
Bottom sheet with bio video, restrained typography, and a Done dismiss — fluid, intentional interactions that feel native to the device.
Desktop — Credits sheet
04
Credits archive
Decades of work organized into grouped lists — brand campaigns, television, world tours, music videos — scrollable and press-ready without leaving the page.
Desktop — Contact sheet
05
Contact & booking
Grouped inset fields, integrated contact form, and social links in a single polished sheet — built for booking inquiries and industry outreach.
Mobile — homepage & credits
06
Mobile-first
The same experience on phone — hero, gallery, and modals optimized for the press and industry traffic that discovers artists on mobile.
What we delivered
- Cinematic hero with full-bleed performance reel
- Image-led gallery linking to music videos and live work
- Polished About, Credits, and Contact modals
- 170+ credits in grouped, scrollable archive
- Mobile-first for press, industry, and booking traffic
What they can manage
Press-ready portfolio structure built to evolve as new tours, collaborations, and credits are announced.